This article appears on 90s Hip Hop Junkie.
Roc Marciano isn’t just a rapper with a “90s aesthetic” trying to appeal to hipsters and old heads; he is a 90s rapper. Literally. Anyone familiar with the NY hip hop scene knows Roc’s bio, but for those who aren’t, he began with Busta Rhyme’s Flipmode Squad, then left in 2001 to form the UN with three other NY underground rappers. Throughout the 2000s he had some scene stealing appearances with the Wu, and in 2010 he released his self-produced debut solo album Marcberg. He hasn’t looked back since.
In the past two years, he released two excellent albums, Rosebudd’s Revenge and Rosebudd’s Revenge 2: The Bitter Dose, possibly the best albums in a catalogue with no misses. Roc is back with a quickstrike EP called Warm Hennessy, a collection of 4 loosies with several remixes and instrumentals. A lot of fans may have already heard most of the verses on here, but the remixes are different (and good) enough to enjoy this as a fresh release. Former UN member Dino Brave, along with frequent collaborator Hus Kingpin and others, join the New York legend on the mic, while the Arch Druids provide the beats, and J-Force and others deliver the remixes.
In typical Roc fashion, the EP is grimy yet lush, cold as ice but perfect for summer nights on the stoop. The album cover features what looks like a vintage picture of New York City, with the Empire State Building centered prominently. It perfectly symbolizes what you will experience once you pop in the cass…um, the mp3s. Or cop the vinyl on bandcamp.
Although Roc follows a winning formula, his style doesn’t get stagnant and he never wallows in shallow nostalgia. Instead of forcing you to try to feel something of a 90s NY vibe, Roc is firmly in the present; he has simply been molded and defined by a certain era, an era that many hip hop heads wish never ended. An era captured by the cover art. An era that many newcomers (and even veterans) try to emulate yet most merely imitate.
Roc’s longevity and adherence to his singular vision allows him to find a sweet spot between nostalgia and living in the current moment. Much like fellow NY artists KA and Westside Gunn, Roc has created his own aesthetic. If he was a movie director, he'd be called an auteur. Not one to follow trends, even the ones he started, Roc slightly switches up the sound on this EP. The Arch Druids worked with Roc before on Emeralds, Here I Am, and Marksmen, and they have added a few more street bangers to their mutual collection. With typical (but not tired) rap drums, there’s more percussion than recent Roc releases, but he delivers his expected wit and wordplay over the gritty soundscape. All of the guests contribute solid verses, in particular Hus Kingpin on the title track, and the horns during the chorus on Bo$$ Material feel like a guest verse on their own.
Since 2010, Roc's career has emulated that of his namesake: he’s favored to win, he should win, and he does win. It's good to switch up the formula a little, which Roc does here, but if the overall formula works this well, there's no need for drastic changes. After all, Rocky Marciano was 49-0. Although it lacks the cohesiveness of his albums, and it doesn’t reach their heights, this EP is another notch on Roc’s championship belt.
I Love You All...Class Dismissed.
Roc Marciano isn’t just a rapper with a “90s aesthetic” trying to appeal to hipsters and old heads; he is a 90s rapper. Literally. Anyone familiar with the NY hip hop scene knows Roc’s bio, but for those who aren’t, he began with Busta Rhyme’s Flipmode Squad, then left in 2001 to form the UN with three other NY underground rappers. Throughout the 2000s he had some scene stealing appearances with the Wu, and in 2010 he released his self-produced debut solo album Marcberg. He hasn’t looked back since.
Rakeem Calief Myer aka Roc Marciano
In typical Roc fashion, the EP is grimy yet lush, cold as ice but perfect for summer nights on the stoop. The album cover features what looks like a vintage picture of New York City, with the Empire State Building centered prominently. It perfectly symbolizes what you will experience once you pop in the cass…um, the mp3s. Or cop the vinyl on bandcamp.
Although Roc follows a winning formula, his style doesn’t get stagnant and he never wallows in shallow nostalgia. Instead of forcing you to try to feel something of a 90s NY vibe, Roc is firmly in the present; he has simply been molded and defined by a certain era, an era that many hip hop heads wish never ended. An era captured by the cover art. An era that many newcomers (and even veterans) try to emulate yet most merely imitate.
Roc’s longevity and adherence to his singular vision allows him to find a sweet spot between nostalgia and living in the current moment. Much like fellow NY artists KA and Westside Gunn, Roc has created his own aesthetic. If he was a movie director, he'd be called an auteur. Not one to follow trends, even the ones he started, Roc slightly switches up the sound on this EP. The Arch Druids worked with Roc before on Emeralds, Here I Am, and Marksmen, and they have added a few more street bangers to their mutual collection. With typical (but not tired) rap drums, there’s more percussion than recent Roc releases, but he delivers his expected wit and wordplay over the gritty soundscape. All of the guests contribute solid verses, in particular Hus Kingpin on the title track, and the horns during the chorus on Bo$$ Material feel like a guest verse on their own.
Since 2010, Roc's career has emulated that of his namesake: he’s favored to win, he should win, and he does win. It's good to switch up the formula a little, which Roc does here, but if the overall formula works this well, there's no need for drastic changes. After all, Rocky Marciano was 49-0. Although it lacks the cohesiveness of his albums, and it doesn’t reach their heights, this EP is another notch on Roc’s championship belt.
Rocky Marciano would be proud
